Combining Purpose with Passion: My Leadership Strategy
Because we have the imagination to create our dreams in real life. Because we can walk in the shoes of others and feel. Because we were given a talent that unites, heals, inspires and makes happiness tangible.
I will lead with compassion and empathy so that my leadership makes people feel heard, supported,
inspired, fueled for the challenges, poised for change and always ready to celebrate the wins!
Learn more about me and my journey to Creative Leadership on INSIDE JOBS Podcast. >
Award Winning Team | ICOR Agency est.2015
I led the formation of ICOR, an intra-company creative marketing agency designed to elevate both corporate and product brands. As head of ICOR, I led end-to-end marketing efforts, from defining brand positioning and messaging to executing brand activation strategies, developing content that connects, and driving omni-channel campaigns. Throughout, I ensured operational excellence with detailed budget and resource management. My approach ensures that every brand I work with stands out in a competitive market, driven by a multidisciplinary team of professionals committed to delivering exceptional results. By fostering collaboration and creativity, I have consistently delivered high-impact marketing campaigns, streamlining processes and saving costs, all while making brands resonate deeply with their audiences.